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Case
Study - DayMen International |
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 DayMen
International Limited is the
UK and International subsidiary
of Canada-based DayMen Photo
Marketing Ltd. Designing and
importing photographic equipment
under their well known brand-names
Lowepro and Manfrotto, the product
range encompasses a wide range
of high-quality equipment for
amateur and professional alike.
Operating from their UK headquarters
in Wolverhampton, the company
distributes to high-street photography,
consumer electronics and outdoor
equipment retailers directly
in the UK, and through a network
of partners around the globe.
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Testimonial |
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intellisell
has enabled us to automate the supply
of top quality products with the back
up of a first class distribution service.
Helping us to develop our professional
image while offering customers 24/7/365
access to order, product and price information. |
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Nigel
Fielden, Managing Director
Daymen International Limited |
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Download PDF Case Study |
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The
Challenge |
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DayMen
competes in a tough market-place
and needed to differentiate
themselves from the competition.
In addition to supplying top-quality
products, backed-up by a first-class
distribution service, the challenge
facing the sales team was to
maintain and develop their professional
image, while offering their
customers 24/7/365 access to
order, product and price information.
Each member of the mobile sales
force conducts between 5 and
10 visits each day and wanted
to make the most of each appointment
both in terms of speeding up
the ordering process, and in
providing the customer with
up to date information, promotions
and pricing. DayMen International
knew that this would enhance
their reputation as the most
professional and efficient company,
providing excellent customer
service.
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